Insights / Analysis
The Role of Technology in Company Creation
Technology can be product, infrastructure or operating leverage—but only when connected to a defined user and workflow.
The central idea
Technology can be product, infrastructure or operating leverage—but only when connected to a defined user and workflow.
Why it matters
Technology can define the product, coordinate the company or create operating leverage. Its value depends on solving a repeated problem inside a real workflow, not on technical novelty alone.
Put it into practice
Name the user, decision, workflow, baseline and accountable owner before selecting the technology.
A question for leaders
What would change in the organization if the principle behind “The Role of Technology in Company Creation” became part of its normal operating system rather than a one-time exercise?